SM Digital Works
Know Your Numbers Before You Spend
Real-time profit modeling tool for Ecommerce, Service, and Coaching businesses. Stop guessing — start calculating.
Most businesses are running on vibes, not numbers.
You're spending money on ads. You're fulfilling orders. You're posting on social media.
But do you actually know if your business is making money — or slowly bleeding it?
Most founders set prices based on gut feel, run ads without knowing their break-even,
and realise they're unprofitable only after months of hustle.
Unit Economics fixes that — before you spend a single rupee.
The unfair advantage of
knowing your numbers
Know in seconds whether your product is profitable at your current price — before you spend on ads or inventory.
Identify hidden costs — platform fees, payment gateway charges, shipping — that quietly destroy your margins without you noticing.
Get a data-backed suggested selling price based on your target margin — not what feels right or what competitors charge.
Know exactly how much you can afford to spend on ads (CPA) and still make a profit — before your campaign even launches.
When you know your unit economics, scaling is just multiplying a profitable model — not gambling with bigger budgets.
No forms, no waiting. Every field updates your P&L instantly. Change one number and watch the entire model adapt live.
Ready to see your real profit?
Enter your numbers and get a full P&L breakdown in under 2 minutes.
Three powerful
calculators. One tool.
Ecom Unit Economics
Calculate your true per-unit profitability before running a single ad. Factor in every cost from product to packaging to platform fees — and know exactly what price you need to stay profitable.
- Product cost, packaging & labelling breakdown
- Platform fee calculator (Shopify & others — % of selling price)
- Payment gateway cost with minimum threshold (₹40)
- Shipping & fulfilment cost inclusion
- Total COGS auto-calculation
- Target gross margin → suggested selling price
- CPA (Cost per Acquisition) impact on net profit
- Full P&L Summary: Revenue, Gross Profit, Net Profit
- Gross Margin % and Net Margin % display
Service Revenue Planner
Model your service business revenue, plan campaigns, and understand exactly how many leads you need to hit your revenue goals. Built for freelancers, agencies, and service providers.
- Services catalog with up to 3 service tiers
- Average Sales Value & Average Gross Profit auto-calculation
- Current revenue vs Revenue goal comparison
- Revenue gap (difference to close) calculator
- Conversion Rate (CVR): Lead → Sale modeling
- Office & fixed expense integration
- Campaign projections: Sales volume needed
- Required leads calculation from CVR
- CPA, CPL, Total Ads Cost & Contribution Margin
- GP Margin % and Net Margin % for the campaign
Coaching Funnel Calculator
Designed for coaches, course creators and educators. Model your tripwire + upsell funnel and know exactly how much you'll profit from your Meta Ads spend before you launch.
- No. of participants input for cohort sizing
- Trip Wire Fee setup for low-ticket entry offers
- Meta Ads CPA (Cost per Acquisition) input
- Conversion Rate for tripwire → upsell
- Upsell Value configuration
- Total Revenue from Tripwire auto-calculation
- Marketing spend calculation from CPA × participants
- Upsell count and Upsell Revenue projection
- Net Profit: Tripwire + Upsell − Ad Spend
From inputs to
instant clarity
Select from Ecommerce, Service, or Coaching — each model is purpose-built for that business's unique cost structure.
Fill in your costs, prices, margins, and marketing budget. Every field is labeled and explained so there's no guesswork.
Profit, margins, suggested prices, and campaign projections update instantly as you type.
Every metric.
Fully explained.
Cost of Goods Sold — all direct costs to produce and deliver one unit to the customer.
Revenue minus COGS divided by revenue. The efficiency of your core business model.
Cost Per Acquisition — what you pay in ads to win one customer. Critical for ad campaign ROI.
Cost Per Lead — what you pay to generate one qualified lead before they convert.
Stop guessing. Start building profitably.
From zero to profit clarity
in 5 minutes
No account. No onboarding. Just open the tool and start typing.
Pick from Ecommerce, Service, or Coaching. Each model is pre-built with the exact cost structure and profit logic for that business type — so you're not forcing the wrong formula.
Enter your product cost, packaging, platform fees, payment gateway rates, shipping, and your ad CPA. Every field is labeled clearly. If you don't know a number, use your best current estimate — you can refine it anytime.
Enter your target gross margin percentage and your monthly revenue goal. The calculator instantly shows you the suggested selling price and the exact gap between where you are and where you want to be.
Watch your Gross Profit, Net Profit, Gross Margin %, and Net Margin % update in real time. The campaign projections section also tells you exactly how many leads you need, your safe CPL, and your total ads budget.
Questions we
get asked a lot
Stop losing money on
guesswork pricing.
Use Unit Economics to model your profit before you spend a single rupee on ads.
